Article Marketing provides an inexpensive way to promote your website or business on the Internet.  The results of article marketing provides a long lasting promotion that may take 6 months to realize.  Even though Article Marketing takes longer to see its effectiveness, the articles help build back links to your website You can ask yourself if you can do all this yourself. The answer is "yes" you can. The problem is the time it takes to deal with the promotion aspect. 

Not only do you write the article, you have to submit them to different places.  They are only good for 6 months or so.  It is a job that is on-going.  The question is can you run your business and also spend time in writing and promoting your business on the Internet?